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Oracle has introduced Fusion Agentic Applications for customer experience, a set of AI driven tools built into Oracle Fusion Cloud Applications. The idea is to move beyond simple assistance. Instead of just helping users, multiple AI agents work together to handle tasks and push workflows forward on their own.
These applications run on Oracle Cloud Infrastructure and use large language models to process enterprise data in real time. They analyze workflows, policies, and operational inputs as things happen. Routine work can be handled automatically, while more critical decisions are passed to humans when needed. The goal is to reduce manual effort and improve response speed across teams.
Oracle has launched five initial applications covering contract risk monitoring, cross sell optimization, marketing execution, sales performance tracking, and service operations management. Rather than relying on static dashboards, these systems run continuously and take action in the background.
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The platform is supported by Oracle AI Agent Studio, which allows companies to build custom agent based applications using reusable components. Built in governance, observability, and ROI tracking are included, allowing organizations to adopt AI while maintaining control. Overall, Oracle is pushing a model where AI actively runs parts of business operations, not just supports them.
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