日本語 
Payke Co., Ltd. is pleased to announce the launch of a beta version of “Shopping Concierge AI” within its shopping support app for foreign visitors to Japan, “Payke.” This AI provides comprehensive support for shopping in Japan, from consultations, product comparisons, store selection, guidance on tax-free shopping methods, post-purchase procedures, and repeat purchases after returning home.
Payke possesses data on approximately 750,000 products in seven languages, covering about 90%*1 of the products that visitors to Japan pick up. Since its launch in 2015, it has been used by more than 5.5 million people*2, mainly in Asia, and is utilized by more than 1,200 companies and organizations. This new AI agent integrates these unique data assets and customer touchpoints with AI, and will be deployed as a new purchasing decision platform that supports foreign visitors to Japan in deciding “what, where, and how to buy.”
In 2025, the number of foreign visitors to Japan reached a record high of 42,683,600*3, and the amount of spending by foreign tourists in Japan reached a record high of 9,455.9 billion yen*4. As the market expands, the importance of being able to “buy without hesitation,” in addition to being able to “read” information, is increasing for foreign visitors to Japan when it comes to their shopping experience.
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Even within the same category and brand, there are many SKUs, making it difficult to distinguish between them.
Prices, coupons, tax-free conditions, and product selection vary from store to store.
Even if you find the cheapest store, it may not be the best option when you factor in the cost of travel.
The tax exemption procedures and post-purchase confirmation requirements are unclear.
Even if you want to repurchase it after returning to Japan, the process is often disrupted.
Payke has previously supported product understanding in multiple languages, starting with barcodes. This new shopping concierge AI agent expands that role from “translation” to “support for purchasing decisions.”
This AI agent understands the user’s intentions through conversation and provides comprehensive support, from product selection and store selection to price assessment, tax-free information, and post-purchase confirmation. Its key feature is its highly personalized and practical suggestions, based on user attributes, behavioral data, current location, store conditions, and customer review trends.
SOURCE: PRTimes
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