S&E Management Co., Ltd. has officially begun offering “AI Reach,” an AI search optimization solution that has been under development since 2024.
This service is a new strategy that provides optimization support to ensure that company information is correctly recognized and displayed in generative AI search engines such as ChatGPT, Gemini (formerly Bard), Perplexity AI, and Copilot (Bing).
In recent years, users’ search behavior has changed from “typing keywords into the search box” to “asking AI in natural language.”
When you ask AI questions like “What kind of company is X?”, “How easy is it to work at X?”, or “Which companies have a proven track record in X?”, there are an increasing number of cases where information about your company does not come up or is displayed in an incorrect form.
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It is difficult to influence the information that AI recognizes and recommends with traditional SEO measures alone.
Against this background, “AI Reach” was born based on the concept of AI search optimization, which designs and implements a “structure that correctly conveys information to AI.”
SOURCE: PRTimes
