Braze Inc. is a top customer engagement platform based in Minato-ku, Tokyo. CEO Atsuhisa Mizutani leads the company. They announced that Trusthub Inc., which runs the trading card marketplace Clove, has chosen Braze. This move aims to boost customer satisfaction and help Trusthub grow its business. CEO Taketaka Okake leads Trusthub, headquartered in Chiyoda-ku, Tokyo.
Clove launched in 2020. It helps users buy, sell, and distribute popular trading cards. These include “Yu-Gi-Oh!”, “One Piece,” and “Pokémon.” The platform has experienced rapid growth. It now has over 400,000 users as of September 2024. The annual growth rate is more than 525% from January 2023 to 2024.
The trading card market is diverse, with customers engaging for different reasons—whether for collecting (rarity and design), gameplay (strategy and performance), or investment (future value appreciation). As Clove grew its users, customer engagement became more complex. This led the company to find a better communication strategy. Clove is integrating Braze to boost customer satisfaction. This will create personalized experiences that match user preferences and trends.
Trusthub picked Braze. It helps marketers create customer experiences with minimal effort. They don’t need engineers for this. It offers a seamless approach across apps, web, and LINE. Plus, its scalable infrastructure supports growth in international markets.
