Sansan Corporation and primeNumber Inc. have started a collaboration to help businesses bring scattered internal data together and keep it accurate for AI applications and data analysis.
The companies plan to launch Sansan Data Intelligence Connector by TROCCO around March 2027. The feature will connect Sansan’s customer master management system, Sansan Data Intelligence, with primeNumber’s cloud-based data integration platform, TROCCO.
The move comes as businesses increase their AI investments but continue to struggle to see clear results. According to a primeNumber survey published in July 2026, only 16.4 percent of businesses found tangible benefits from AI use. The survey found that those who had organization-wide data infrastructure stood to benefit more from AI, suggesting the importance of high-quality data.
We bring knowledge on digitizing information like business cards and invoices and centrally managing this information. Prime Number offers technology for data integration and optimizes enterprise data for AI. The collaboration combines these capabilities to address data management challenges across business systems.
Through the planned integration, companies will be able to consolidate customer information from multiple internal systems into Sansan Data Intelligence through TROCCO. The system will help you identify duplicate records and missing updates, create correct customer master data and send the updated data back to the legacy systems.
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This will make it easier to trace customer information on different platforms. This will help companies to ensure that their data is standardized, which is very important for AI use and analysis.
The companies plan to expand system compatibility gradually, using TROCCO’s existing connectors alongside the systems already supported by Sansan Data Intelligence. Future support will extend to systems commonly used by Japanese businesses, including core business systems, CRM platforms, sales force automation tools, business applications and marketing software.
The integration will be available as an optional feature for existing Sansan Data Intelligence customers. The official release is planned for around March 2027. Existing Sansan and Sansan Data Intelligence customers can contact their Sansan sales representative for further information.


