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RoboMarketer Co., Ltd. provides the advertising data infrastructure “Roboma”. We are pleased to announce that we have started automatic integration with ” ChatGPT Ads ” and now support the automatic import of advertising data and various reports.
Industry Background – User behavior shifts from “search” to “dialogue with AI”
With the rapid proliferation of generative AI, users’ information-seeking behavior is expanding from traditional “keyword searches” to “processes that begin with dialogue with AI.”
As conversational AIs like ChatGPT become the gateway to everyday research, comparison, and decision-making, ChatGPT Ads (OpenAI Ads Manager) will be launched in 2026, and the AI conversation screen itself will emerge as a new advertising medium.
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The main battleground for performance-based advertising is expanding from search, social media, and video to the realm of generative AI.
On the other hand, these new advertising media also present challenges that differ from traditional performance-based advertising.
In media like ChatGPT advertising, where matching is based on the “conversational context” rather than keywords, the know-how we’ve had so far doesn’t directly apply.
In addition, the data provided to advertisers mainly consists of basic metrics such as impressions and clicks, and the environment for detailed effectiveness measurement is still under development.
As the number of media outlets increases, the specifications and granularity of the data become more varied, and a common challenge for advertising operators is how to consolidate the data dispersed across each media outlet and optimize the overall performance.
While actively experimenting with new media, we will analyze the accumulated data across different platforms to inform our next move.
To achieve this, a “data infrastructure” is essential that centrally aggregates and normalizes data from different media sources, and then connects it to visualization and AI analysis.
This automated integration with ChatGPT advertising is an initiative to extend Roboma‘s role as an advertising data infrastructure to new advertising media in the age of generative AI.
“ChatGPT Ads” (ChatGPT Ads/OpenAI Ads Manager) is a new type of managed advertising that delivers ads tailored to the “conversational context” between the user and ChatGPT.
SOURCE: PRTimes
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