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FreakOut has launched FreakOut Lab, like an owned media platform that’s focused on digital marketing trends, ad-tech, and practical campaign insights, sort of. The initiative wants to help marketers handle a landscape that feels more and more shaped by privacy rules, AI based optimization, and changes in consumer behavior.
On the platform they will post analysis around ad tech developments, operational lessons from advertising campaigns, and also conversations with marketers’ engineers, and industry experts, not too much formal. Later on they are planning webinars and research content too, to go beyond the usual articles and still stay in the conversation.
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This launch also kind of mirrors a wider trend in marketing, where companies are turning their own internal know how and data into educational content, and other thought leadership style assets.
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