日本語 
Location AI Co., Ltd. is pleased to announce the launch of “LAP for Agencies,” a platform for advertising agencies that adds a function for conducting pedestrian flow advertising campaigns to “Location AI Platform®,” which provides visualization and data collection of pedestrian flow in a dashboard format.
“LAP for Agencies” is a platform that provides advertising agencies with a one-stop solution for planning, implementing, and managing smartphone advertising campaigns using pedestrian flow data, in addition to the area marketing functions of LAP that you have been using (such as flyer/poster distribution, digital signage, retail media distribution planning, and visitor measurement based on the effectiveness of various media advertising displays).
We provide a seamless solution from pedestrian flow analysis to the creation of unique audiences, ad delivery, and performance measurement, enabling marketing based on real-world consumer behavior without relying on third-party cookies. Beyond simply “visualizing and utilizing” pedestrian flow data, we connect this data to the execution of marketing and promotions, supporting advertisers in creating tangible benefits such as increased sales, in collaboration with advertising agencies.
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Background of the launch
Every company and organization operates in the real world. And now, thanks to advancements in location-based technology, it’s possible to instantly grasp, as data, the movements of people in the real world that are crucial for business operations—something that was once impossible. Furthermore, by combining this with advertising technology, it’s now possible to deliver messages directly to consumers’ smartphones, guiding them to the company’s online pages or stores, and ultimately increasing sales. However, the impact of this change is not yet fully recognized even in the field of marketing.
This is due in part to the fact that traditional digital advertising methods are undergoing a major transformation, driven by stricter regulations on third-party cookies and growing awareness of privacy protection. The majority of consumer activity still takes place in physical stores and other real-world settings, making it increasingly valuable to base marketing efforts on “real-world consumer behavior.”
Meanwhile, advertising agencies are increasingly being asked by client companies to make proposals that utilize human flow data. However, human flow analysis, audience generation, ad delivery, and effectiveness measurement are all fragmented and handled by different tools and vendors, making it difficult to handle everything from planning to operation and results reporting in-house. “LAP for Agencies” provides this “real-world-based marketing” system in a way that advertising agencies can use as a self-service, creating an environment where they can demonstrate their contribution to the advertiser’s actual sales.
SOURCE: PRTimes
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