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SmartNews Inc., whose mission is to deliver high-quality information from around the world to those who need it, will begin offering “Smart Context,” an advertising distribution solution in its advertising business (SmartNews Ads) that uses AI to recommend the distribution category of articles.
“Smart Context” is a new solution based on the brand advertising concept “Deep Attention & Deep Moments” announced in February 2026. Based on the content of articles on SmartNews, AI recommends the most suitable distribution category for the advertiser’s products and services from approximately 700 article categories. It creates natural brand touchpoints aligned with the theme the user is reading at the moment they are immersed in the article, supporting brand understanding and favor formation.
Background to the launch of “Smart Context”
Solution development that leverages the characteristics of a “dedicated viewing medium.”
In recent years, the increasing volume of information and the normalization of “multitasking” have created an environment where advertisements are less likely to receive sufficient attention. As a “dedicated viewing media” used for reading news, SmartNews has always emphasized ensuring that advertisements are properly seen and understood. In March 2026, it launched “Impact Square Video”, a square video advertisement, providing an advertising experience that more deeply conveys the brand’s worldview and story.
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Evolution to an AI-powered “supportive” advertising platform.
Furthermore, we are focusing on evolving SmartNews Ads into a “supportive” advertising platform that leverages AI to assist advertisers from strategy planning to operation and performance evaluation. As part of this effort, we are improving the sophistication of delivery design tailored to advertisers’ products, services, and messaging. This new “Smart Context” solution uses AI to assist in selecting article categories so that ads relevant to the context of the article are delivered to users while they are reading it, leading to the creation of natural brand touchpoints.
Going forward, under the concept of “Deep Attention & Deep Moments,” SmartNews will leverage its strengths as a “dedicated viewing media,” its highly reliable information space, and the contextual data of its articles to support advertisers in creating brand touchpoints tailored to their objectives and product characteristics.
SOURCE: PRTimes
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