日本語 
Nowcast Inc., a member of the Finatext Group which provides financial infrastructure for the AI era, began offering “DataLens Corporate Sales,” a corporate sales AX tool that provides end-to-end support for corporate sales from targeting to negotiation preparation using data and AI, in July. This tool will be offered as a new addition to the industry-specific AI agent “DataLensHub” series. Nowcast will integrate and analyze external corporate data owned by Nowcast with internal data accumulated in customers’ CRM and SFA systems using corporate numbers, thereby improving the reproducibility and efficiency of B2B sales as an “AI-Ready” corporate data platform.
Providing background
Many companies engaged in B2B sales are working on acquiring new customers through multiple channels, including list purchases, referrals, and trade shows. However, many companies face the challenge of not being able to see “when, to which company, and with what product needs” to approach a single corporate database or static list, resulting in poor cost-effectiveness and reproducibility of sales efforts. For example, in office leasing sales, combining multiple pieces of information about companies with which you have contact, such as relocation timing, employee size, hiring trends, and financial status, makes it easier to visualize relocation needs. To achieve this, linking external data with internal data (past sales negotiations, business cards, CRM) is essential, but in reality, there are many workplaces where tools remain fragmented and the environment for data utilization is not in place.
Nowcast has been developing unique metrics that lead to customer insights through analysis combining multiple external data sources, supporting decision-making for institutional investors and government agencies. Furthermore, it possesses a strong network with various leading corporate big data providers in Japan and has a proven track record of supporting major corporations in building their data infrastructure. Leveraging these strengths, Nowcast has launched “DataLens Corporate Sales” to expand its services in the corporate sales domain, from developing practical signals to flexibly building infrastructure.
Also Read: Dentsu Launches B2B Manufacturing DX Solution
“DataLens Corporate Sales” is a sales intelligence solution specifically designed for corporate sales. Utilizing a unique database that integrates multiple static and dynamic data points—such as registration information, employee count, job advertisements, finance/IR, fundraising, and intent—using corporate identification numbers, it provides a comprehensive service, from scoring the needs of your products and services to generating reports by an AI agent that reveal pre-sales needs and the latest developments, and automatically generating approach messages tailored to each company’s context. Furthermore, customization is possible to align with each company’s sales strategy, including data cleansing, building a platform for integration with “DataLens Corporate Sales,” and developing unique evaluation metrics tailored to the characteristics of your products and services.
In terms of operation, it integrates with CRM/SFA systems such as Salesforce and kintone, allowing sales representatives to naturally begin using advanced data without changing their usual workflow. It also supports MCP connectivity, enabling integration with the latest AI applications, including “Claude Cowork,” and can be used as an “AI-Ready” data layer.
SOURCE: PRTimes
English