Copa Partners Live Commerce for Social Commerce Push

Copa Corporation has entered into a business alliance with Live Commerce Co., Ltd., a subsidiary specializing in TikTok commerce within Vector Inc., a leading PR company in Asia, and will jointly launch a live commerce business on TikTok Shop.

Background: The growing live commerce market

The live commerce market has grown dramatically in recent years, driven by the proliferation of social media and changes in consumer behavior.

In particular, TikTok Shop has attracted attention as a new purchasing model that combines entertainment and the shopping experience, and its market size continues to expand even after its launch in Japan.

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Our company is the only listed company in the demonstration sales industry, and we have honed our strength in demonstrating products in an easy-to-understand way across a variety of sales channels, including physical stores, television shopping, e-commerce, and crowdfunding.

We believe that combining these strengths with the expertise of LiveCommerce, which specializes in operating TikTok Shops, will enable us to achieve more effective live commerce, which led to this partnership.

SOURCE: PRTimes