UUUM and CREOK Enter Strategic Business Alliance

UUUM Co., Ltd. concluded a strategic business alliance agreement with CREOK Co., Ltd. on April 1, 2026, in the field of content commerce starting with TikTok Shop.

Through this partnership, the two companies will jointly build a business foundation in the TAP (TikTok Affiliate Partner) and CAP (Creator Agency Partner) areas, aiming to become a core player in content commerce in the Japanese market.

Market background: The initial phase of a 1 trillion yen market

The TikTok Shop market in Japan is an emerging market expected to grow to 1 trillion yen in the next few years. In contrast to traditional search-based e-commerce, “content commerce,” which starts with short videos and live streams,

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High CVR (Conversion Rate)

Inducing impulse buying

Formation of a fan base

It possesses these characteristics and is rapidly expanding globally.

On the other hand, we believe that resolving the issue of the disconnect between “marketing mechanisms” and “creators who can sell” within Japan is key to market growth.

This partnership is not merely a business collaboration, but a strategic alliance aimed at building infrastructure for content commerce.

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SOURCE: PRTimes