Andes Raises ¥100M+ to Grow J-Planet E-Commerce Platform

Andes, the operator of the cross-border e-commerce platform J-Planet, which specializes in exports from Asia to Latin America, announced on the 1st that it has conducted a seed round of funding, bringing its total equity funding to over ¥100 million. Investors in this round include TRUST SMITH & CAPITAL, Finance Ace., and an undisclosed overseas VC. The company won third place in the Jury Prize, the Tokyu Real Estate Prize, and the Audience Prize at “LAUNCHPAD SEED 2025 Powered by Tokyu Real Estate,” where it signed investment agreements with investors met at the event.

J-Planet is a trade platform that provides comprehensive logistics, regulatory compliance, finance, and marketing services necessary for Asian manufacturers to enter the Latin American market. Latin America has complex trade processes and numerous regulations, and selling through Amazon’s FBA (local warehouse) in Brazil, for example, is limited to accounts based in Brazil as a requirement from Amazon, making local infrastructure a prerequisite.

Additionally, establishing and operating a local subsidiary involves management systems and procedural requirements on the local side, which can be a hurdle for Japanese companies to enter independently. The company has a local subsidiary and operational base in Brazil, providing sales channels from e-commerce malls to B2B and major shopping malls, enabling Asian manufacturers to access the approximately 670 million population market in Latin America.

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While Brazil’s financial infrastructure is rapidly adopting digital payments, such as the widespread use of the national payment system “Pix,” credit card interest rates are at a level exceeding 400% annually. The company plans to leverage the purchasing and transaction data accumulated through J-Planet as a credit score, combining it with the ability to procure funds at low interest rates from Japan, to expand financial services (BNPL, loans, etc.) for the local market.

SOURCE: The Bridge