Adobe and NVIDIA Expand AI Content Creation Partnership

Adobe and NVIDIA are deepening their collaboration on AI-enabled content generation and customization within the creative and marketing applications of Adobe. This partnership extends to Photoshop, Premiere, Substance 3D, Frame.io and Adobe Brand Concierge, with the use of NVIDIA accelerated computing and AI algorithms together with Adobe creative technology.

The companies are bringing NVIDIA RTX Spark superchips to Photoshop, Premiere and Substance 3D. Designed specifically for RTX Spark, these apps are expected to be up to two times faster when it comes to AI processing, editing, coloring, and effects. Adobe Photoshop is going to utilize GPU-accelerated compositing to make operations such as object removal and adding visual effects more fluid.

Adobe Premiere is going to see an RTX-accelerated playback, rendering, coloring, effects, and AI features like Speak Up Speech and Object Mask. Substance 3D Painter will also see faster performance during demanding texturing tasks.

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Frame.io is another focus. NVIDIA’s video decoding technology, TensorRT and CUDA will accelerate media processing and content search. Initial results show embedding generation becoming approximately five times faster, P95 processing latency improving by four to five times, and search proxy sizes shrinking by around 80%. These changes are designed to help production teams find and manage content across growing media libraries.

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The partnership also extends to customer engagement. Adobe Brand Concierge is being optimized for NVIDIA’s open Nemotron model to support personalized, interactive conversations at enterprise scale. The optimized offering is expected to reach enterprise customers later this year. NVIDIA is also using Brand Concierge on its website to deliver contextual responses based on its data and content.

The expanded initiative builds on the strategic partnership announced in March 2026, which also covers Adobe Firefly Foundry and enterprise 3D digital twin workflows.

Adobe and NVIDIA will showcase their latest creator technologies at Adobe MAX, scheduled for November 10 to 12.