Snowflake becomes data cleanroom foundation for V Point Marketing

V Point Marketing has adopted Snowflake’s AI Data Cloud as the foundation for its in-house data cleanroom, scheduled to launch in fall 2026. The initiative will help V Point partner companies use V Point data alongside their own information without moving or duplicating sensitive data.

Snowflake Data Sharing will be incorporated into the clean room allowing for secure, real-time data access whilst maintaining privacy. This arrives amid increasing regulations around third-party cookies and increasing concern among marketers regarding data privacy.

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Through data enrichment, partner companies will be able to combine V Point data with other resources to improve customer understanding and support more targeted marketing analysis. Firms that are already on Snowflake can connect through the same infrastructure with minimum setup effort. This fits the recent trends toward data sharing solutions in a private way, where each team wants to enrich customer data without increasing data movement.

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