日本語 
CRAIFT WORKS Co., Ltd. launched “Tsukurenda,” a new service that provides total support for companies to internalize video production and social media management, on July 14, 2026 (Tuesday). It aims to help companies strengthen recruitment, acquire new customers, and conduct efficient employee training through video, by building a team structure that delivers results through video.
This service goes beyond simply providing video production skills lectures; it’s a program where professional creators provide ongoing support, from building team structures tailored to each company’s challenges, to designing operational flows and creating mechanisms for continuous information dissemination. Leveraging the expertise CRAIFT WORKS has cultivated in video production and social media marketing support, we help companies not only develop “people who can make videos” but also “organizations that can continuously produce videos,” thereby supporting sustainable information dissemination and business growth.
Background of Development: The Importance of “Primary Information Dissemination by Companies” in the Era of AIO (AI Search)
In recent years, with the importance of video marketing being increasingly emphasized, the environment surrounding companies’ use of video is undergoing a major transformation.
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Especially in the age of “AIO (AI Search Optimization),” where customers and job seekers use AI to search for and compare companies and services, continuously disseminating unique, primary information about your company online (such as management messages, on-site perspectives, the real atmosphere of the workplace, and recruitment policies) is directly linked to a company’s competitiveness.
According to analysts at the US research firm Forrester, video is said to have excellent information-transmission capabilities, with “one minute of video being equivalent to 1.8 million words.” Furthermore, Wyzowl’s “Video Marketing Statistics 2026” shows that 93% of companies using video reported that it “helped improve understanding of products and services,” and HubSpot’s “2026 Marketing Statistics, Trends & Data” also highly rates video as a content format that easily generates ROI.
According to a survey conducted by One’s Mind Co., Ltd. (“2025 Survey on the Actual Situation of In-House/Outsourcing Rates and Challenges in Video Production,” n=111), more than 70% of companies are currently promoting or considering in-house video production.
However, many companies are facing the following three challenges:
Excessive burden on the person in charge : As a result of assigning video production to an inexperienced employee, it became difficult to balance it with regular duties, making it unsustainable.
Risk of over-reliance on individuals : Know-how becomes concentrated in specific individuals, and operations can come to a halt when those individuals are transferred or leave the company.
Lack of strategy : Creating videos becomes the goal itself, failing to lead to the desired results such as recruitment, public relations, and sales.
CRAIFT WORKS has witnessed many of these challenges firsthand while supporting video production and social media management.
Even if a company can produce a good video, its distribution stops if the person in charge changes. They have to explain the plan again every time they commission a production company, and expertise isn’t accumulated within the company. As a result, many companies were able to “create videos,” but struggled to “continue using them effectively.”
To address these challenges at their root and support companies in creating systems that enable them to continuously disseminate information, CRAIFT WORKS has launched “Tsukurenda,” a video production support service.
SOURCE: PRTimes
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