日本語 
TikTok Shop Japan is rolling out Japan SOAR Together, a new initiative designed to help small businesses and local producers build stronger online businesses. The six-month program will select 30 companies across Japan and provide hands-on guidance in digital marketing, e-commerce operations, live commerce, and business planning through a partnership with nonprofit ETIC.
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The timing isn’t accidental. Japan’s online retail space is growing, but, for the most part, people still shop offline, so there’s plenty of opening for smaller brands that have had trouble keeping pace with digital commerce. Instead of rolling out one more funding scheme, TikTok seems to be leaning into practical execution, sort of. The whole idea is to help companies that already make quality goods figure out how to reach more customers, sell with more confidence online, and turn digital channels into a consistent engine of progress.
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