Smash Inc. has launched a new AI-powered customer feedback platform called ‘Smash VOC.’ The system uses QR codes and conversational AI to collect feedback that customers usually never bother sharing.
And honestly, that is the whole point.
Most people do not fill long surveys anymore. They either stay silent or go straight to social media when they are annoyed enough. Companies end up missing all the small frustrations sitting in the middle.
Smash VOC tries to close that gap. Customers scan a QR code, chat with the AI naturally, and the system sends managers a full report with suggested actions the next morning. No manual sorting. No waiting weeks for survey reports.
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The bigger context here is pretty obvious. More businesses are moving toward self-checkout, mobile ordering, and automated service. Efficient for operations. Terrible for real customer conversations.
Smash says it wants to expand the platform into industries like healthcare, hotels, education, and retail next.


