Ozvision Co., Ltd., which operates businesses mainly including the points site “Hapitas” with over 5.5 million users and the easy purchase app “Poleto,” announced on Thursday, March 27, 2025 that it has entered into a strategic partnership with Perplexity AI, Inc., the developer of the AI answer engine Perplexity.
Through this partnership, Ozvision will aim to dramatically improve customer experience and service quality by utilizing generative AI at its points site “Hapitas” and agency business “OZASP,” and will also work to develop innovative marketing solutions for advertisers and agencies that place ads on “Hapitas,” which Ozvision operates.
The marketing solutions that the two companies will work on are outlined below.
Next-generation AI solution image that maximizes advertising effectiveness
Advanced personalization features
Improve CTR by delivering optimal ads based on user attributes
Increase conversion rates with ad creative optimization using AI
Analyzing user behavior and building predictive models
Predict what products users are likely to be interested in and support effective targeting
By analyzing the user journey leading up to advertising, we can identify dropout points and propose countermeasures
Automated generation of comprehensive ad performance analytics
Automatically generate visual reports that allow intuitive understanding of complex data
Accelerating the PDCA cycle with AI-based success factor analysis and improvement suggestions
Competitive comparison tool
Ability to easily compare your ads with those of other companies
Secure a competitive advantage in the market with AI-based differentiation strategy proposals
Also Read: Anymind Group’s Conversational commerce platform “AnyChat” launches AI customer service agents
Benefits for advertisers and agencies
Improve ROI: Improve advertising investment efficiency with AI optimization
Strategic Decision-Making: Data-driven analysis and insights support accurate strategy planning
Improved operational efficiency: Automating report creation and analysis tasks allows you to focus on high-value added tasks
Perplexity AI, Inc. is a company that provides an innovative search service that uses generative AI to answer users’ questions in natural sentences. It is an interactive search platform that is currently attracting attention because it supports multiple large-scale language models, provides accurate answers based on the latest information, and ensures reliability by displaying information sources. By combining this technology with the know-how of both companies, we aim to improve product suggestions and user experience at Hapitas, operated by Ozvision, to meet the “most wanted things right now” of users.
Going forward, we will combine the knowledge and technology of both companies to develop specific services that will bring innovation to the advertising industry. Details of the service launch will be announced once preparations are complete.
SOURCE: PRTimes
