Nomura Research Institute has launched something called CXynapse Hub. It is meant for companies that deal with customers across too many touchpoints and can’t seem to keep the experience consistent. The idea is to give them one place that helps plan, build, and improve customer experience from the ground up.
The service moves in stages. First, it figures out how mature a company’s CX really is and what problems are blocking progress. Then it helps set a long-term vision, lays out KPIs, and builds the structure to back it up. After that comes the hands-on part, where teams run short cycles, test what works, and measure the actual impact. Once that starts showing results, the system is rolled out across departments to make sure the entire company runs on the same CX rhythm.
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The launch comes at a time when most companies know CX matters but still struggle to connect their strategy with real execution. CXynapse Hub tries to bridge that gap by turning CX transformation into something more practical and repeatable instead of another big consulting slide deck.

