IVRy Inc., which provides the conversational voice AI SaaS “IVRy,” is pleased to announce that it has entered into a strategic partnership agreement in April 2025 with SC Digital Inc., a company that supports digital transformation in marketing operations.
By combining the strengths of both companies, we will provide services that utilize AI technology to address issues facing companies, such as labor shortages and cost constraints, thereby providing strong support for improving business efficiency and optimizing customer touchpoints.
Labor shortages due to the decline in Japan’s working population have become an urgent issue for many companies. In addition, the speed of change in the business environment has accelerated in recent years, and how to efficiently and effectively promote business within cost constraints has become an important theme for the sustainable growth of companies. We aim to contribute to solving these issues by providing IVRy, a conversational voice AI SaaS based on our unique voice AI technology. IVRy reduces the workload and provides 24/7 customer support by using AI to handle a wide range of tasks, including first-line telephone support, Q&A responses, and reservation acceptance.
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At SC Digital, through our support for marketing digital transformation, we have come to understand firsthand the challenges many companies face in implementing measures due to labor shortages and cost constraints. Against this backdrop, in recent years we have focused on supporting the use of business-specific AI, including generative AI, and are promoting the creation of mechanisms that support both the efficiency and sophistication of corporate business operations. In the marketing field, there are an increasing number of cases in which AI is incorporated into the planning, execution, and verification processes, such as content generation, personalization, and A/B testing, and its effectiveness has been proven.
The aim of this partnership is to strongly promote resource optimization and cost reduction in a wider range of business areas for companies by combining SC Digital‘s marketing DX knowledge and generative AI utilization know-how with IVRy‘s advanced voice AI technology. By further accelerating the automation and optimization of business processes using AI, we will help companies focus resources on their core business and support the implementation of higher quality marketing measures.
SOURCE: PRTimes
