Hakuhodo Inc. has announced the development of a new service prototype called “Virtual Salesperson,” leveraging generative AI to enhance consumer communication, including customer service and interactive dialogue, to create more personalized customer experiences.
Traditionally, AI-driven customer service has been characterized by interactions with generic avatars offering limited engagement. However, this new service harnesses Hakuhodo’s “Virtual Living”*1 expertise to create a range of virtual salespeople that reflect the diverse personalities and traits of real salespeople. As a result, the virtual salespeople can engage with customers in a way that aligns with their specific needs and preferences. Furthermore, real salespeople can be transformed into virtual avatars to assist customers online. After the virtual chat ends, customers are smoothly directed to a physical store. Their online conversation history goes to the real salesperson, so they get more personalized help.
This service combines generative AI, a rapidly growing tech, with Hakuhodo’s deep consumer insights. It aims to “enrich people’s lives” through digital innovation, showing the true spirit of digital transformation (DX). Businesses can improve customer experience by connecting online and offline channels. This helps them create better touchpoints, encourage more interactions, and boost brand loyalty. The service will also gather useful customer feedback. This data will help change how employees work.
A multidisciplinary team at Hakuhodo worked on the service. This team included creative directors, creative technologists, UX designers, and art directors. The company worked with outside partners to launch its RAG (Search Augmentation Generation) system. This system creates perfect dialogue scenarios and responses. It improves the accuracy and relevance of customer interactions.
