Goodpatch Inc., a design company that drives corporate transformation with a customer experience as its starting point, has provided design and product development support for the launch of “Habee,” a new digital service offered by Japan Tobacco Inc.
In September 2024, as part of its efforts to realize the JT Group Purpose of “More fulfillment in the heart,” JT launched the digital platform “Momentia” and began offering the “Momentia ID,” which allows seamless access to the various digital services and online stores offered by the JT Group, as well as multiple smartphone app services that can be used through the ID.
One of these is the goal-achievement and habit-forming app “Habee,” which focuses on the passive way modern people spend their leisure time and aims to transform it into something more meaningful for each individual.
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Goodpatch was with the project from the concept stage, providing support from concept design, UX research, UI design, to engineering. Throughout the project, which lasted over a year, we helped to realize a new goal-achievement app experience that allows users to “have fun working on forming habits with friends and those who share the same goals.”
SOURCE: PRTimes
