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Gapraise Inc., an international SaaS trading company that supports digital businesses, is pleased to announce that it has introduced Contentsquare, a digital experience analysis platform with which the Company has a partnership agreement, to Biglobe Inc.
The purpose of this project is to improve the UI/UX, thereby contributing to an improved CX (customer experience) and maximizing the number of online contracts acquired by BIGLOBE.
Background to the introduction
As they continued to improve their website, they were looking for a more effective analysis method.
We want to gain a deeper understanding of customer behavior and improve the reasons for online abandonment.
We want to understand customer behavior and psychology by utilizing indicators that could not be fully discovered with previous tools, and reduce stress on the website.
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By introducing Contentsquare, you can visualize in detail the actions customers take after visiting your website, improving the resolution of your customer understanding and enabling you to derive well-founded hypotheses about what specific changes should be made and how.
It also enables you to remove barriers in the path of visitors’ behavior and plan evidence-based improvements to encourage them to move forward.
The decision to implement Contentsquare was made based on the company’s high expectations for its sophisticated behavioral analysis capabilities and our onboarding program for using the service.
SOURCE: PRTimes
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