Fastly and STCLab Inc Announce Strategic Collaboration

Fastly, Inc., the leading global edge cloud platform, and its Japanese subsidiary, Fastly, announced a strategic partnership with STCLab Inc., a provider of traffic and resource management solutions. Through this partnership, the two companies will address new challenges facing companies, such as maintaining brand trust and providing fair customer experiences in the era of mega-traffic.

In recent years, industries such as e-commerce, media and entertainment, advertising, and finance have increasingly used websites to maximize reach and sales, such as selling limited-edition merchandise, pre-sale concert tickets, and new product launch events. However, these events often result in web systems becoming unresponsive and the customer experience is often compromised. In addition, many companies face serious risks, such as server downtime caused by AI tools, bots, and malicious users, resulting in a poor customer experience and even damage to their brand image. Corporate websites today require a comprehensive experience design that goes beyond simple application processing and event execution, establishing predictable connection flows, ensuring a fair participation environment, providing a smooth customer experience, and minimizing security risks. These elements strengthen brand trust and loyalty, ultimately leading to repeat purchases and long-term sales growth.

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Going forward, the partnership will strengthen and expand collaboration, focusing on the following key areas:

Co-marketing and customer development for real-time traffic distribution and server protection models under anticipated high-volume access situations

Proposal for ensuring fairness of service by detecting and blocking fraudulent users

Joint development of cost optimization models to improve the efficiency of cloud infrastructure operations

Joint proposal of web security solutions.

SOURCE: PRTimes