Dentsu Digital Inc. and Dentsu PR Consulting Inc. announced a joint project. This project will offer complete support for corporate-owned media. This includes making and running platforms like corporate websites and social media. It also involves strong communication and managing risks. The new integrated service is available starting today.
In today’s digital world, consumers interact with information across many channels. Owned media is key for corporate communication strategies. As companies use these platforms, they face a higher risk of reputational harm. This can happen from inappropriate or non-compliant messaging. This underscores the need for meticulous management of both expression and associated risks.
Companies usually handle content production and risk management in separate departments. This can cause poor communication, slow execution, and inconsistencies. This new initiative seeks to overcome these challenges through a unified approach.
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Dentsu Digital combines its skills in owned media and advanced technology with Dentsu PR Consulting’s expertise in expression risk management. Together, they provide a complete solution for today’s communication needs.
Key offerings include:
- Production and Operation: Full-spectrum support from communication design and site construction to ongoing management and SEO. This also involves a content creation system with built-in risk checks to ensure appropriate, values-aligned messaging.
- Expression and Risk Management: Proactive measures such as expression risk diagnostics, access to risk research reports, and the development of crisis response manuals to mitigate reputational threats.
This partnership offers a one-stop solution. It tackles all challenges in managing corporate-owned media. It helps improve branding, engage customers, and boost sales. Companies can communicate confidently and effectively.
Looking ahead, Dentsu Digital plans to deepen its collaboration with Dentsu PR Consulting to support business growth by improving customer experiences, optimizing owned media strategies, and reinforcing expression risk safeguards.
This project aligns with the “Value Designing” and “360° Experience” elements of Marketing For Growth, a next-generation business growth framework promoted by dentsu Japan. For more details on “Marketing For Growth,” please refer to the official release.
