Dentsu Digital Inc. has signed a partnership agreement with virtual human AI company Aww Inc. to further strengthen its support for customer touchpoint reform using virtual humans.
Through this agreement, Dentsu Digital will combine its track record of transforming customer experiences through the use of AI and its data analysis capabilities with Aww’s highly accurate virtual humans and AI technology to strengthen its support for introducing virtual humans into companies’ customer touchpoints.
In recent years, with the advancement of technology and the creation of new business value, many companies have begun to use generative AI in various fields such as marketing branding and customer service to increase engagement with customers.
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In particular, there is growing interest in content and services that utilize virtual humans, which allow companies to freely create models and characters that are ideal for them and do not require labor costs or physical space.
In March 2024, Dentsu Digital began working on commercializing “Owned Human🄬,” a next-generation AI-owned media equipped with virtual humans, as part of its AI-based marketing solutions brand “∞AI🄬” *1, and is promoting the transformation of customer touchpoints using AI in the digital marketing field.
Aww has been researching and developing its proprietary technology, MASTER MODEL🄬, for over 10 years, to create photorealistic characters with real-time movements and functions. Aww is garnering attention as a cutting-edge company that combines technology and creativity to expand the possibilities of virtual humans.
This partnership agreement will enable the provision of next-generation customer experiences that combine usability, practicality, and creativity.
By creating touchpoints where customers can easily converse, we can obtain high-quality Voice of Customer (VoC) and utilize it in corporate marketing strategies, new business creation, and new product development.
Dentsu Digital will continue to support the introduction of virtual humans in a wide range of fields, helping companies improve their customer engagement and creating new customer experience value.
SOURCE: PRTimes
