Asobica Inc., which provides the honest opinion data platform “coorum” based on zero-party data, is launching “coorum report”, a new addition to the “coorum” series that uses AI to automate the centralized management, analysis, and creation of improvement proposals for all customer feedback.
“Coorum Report” is a product that uses Asobica’s proprietary AI agent, “Honne AI*,” to automatically analyze a variety of data sources by integrating qualitative data such as customer social media, inquiries, surveys, product reviews, and community posts with customer data such as product masters and customer IDs to discover potential issues and value hidden in products and brands, and even create proposals summarizing areas for improving product development and marketing.
Asobica’s proprietary AI agent function that can quickly extract important insights from huge amounts of data and analyze and visualize changes and trends in customer (end user) behavior.
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Up until now, Asobica has been helping restaurants, retailers and manufacturers with product development and promotional marketing that captures customer insights through the provision of its online community tool “coorum community,” research tool “coorum research,” loyal customer analysis tool “coorum insight,” and AI agent function ” Honne AI. ”
The newly launched “coorum report” is the first product in the “coorum” series to delve into the field of data utilization . By adding functions that allow for analysis of changes in product experience value over time and even specific improvement proposals, the company aims to improve customer experience (CX) more comprehensively, such as by improving product development, brand strategy, and promotion strategy .
Furthermore, by utilizing the AI agent function “Honne AI”, it can automatically generate proposals optimized for each department, such as product planning, sales promotion planning, SNS management, and store development, significantly reducing the time required to analyze customer insights and realizing a world in which anyone within a company can utilize customer data.
SOURCE: PRTimes
