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Dentsu Digital and Tag Japan launch multilingual ad solutions

Dentsu Digital Inc., in collaboration with Tag Japan Inc., launched a solution for the production of multilingual and multicultural advertising content targeted at foreign tourists visiting Japan. To provide this solution, the Japan Desk at Tag India, Tag Worldwide's Indian base, will be fully operational, enabling the production of large volumes of advertising content with high quality, speed, and low cost. The inbound market continues to expand due to increased consumption by foreign tourists visiting Japan, with 2024 seeing a record high in the number of foreign visitors*1 and consumption*2. In response to this situation, it is becoming increasingly important for various sectors, including tourist destinations, local governments, and retailers, to effectively communicate information to foreign tourists visiting Japan. In particular, meeting needs such as personalization and A/B testing in…