English 
Dentsu Research Institute Inc., which realizes the evolution of companies and society through technology, will begin offering the “BtoB Manufacturing Customer Contact DX Consulting Solution” on July 14, 2026, which combines its consulting functions in the sales and marketing domain with its expertise in system construction for the manufacturing industry cultivated in the CRM, PLM, and ERP domains.
This solution provides comprehensive support, from formulating customer touchpoint strategies to building a value chain (a series of corporate activities from planning and design to manufacturing, sales, and service) that integrates sales, marketing, product design, and manufacturing, and finally ensuring its successful implementation in the field.
In B2B manufacturing, in addition to product functionality and performance, improving the customer experience is becoming increasingly important, making strategic planning and process reform essential to adapt to the rapidly changing market environment. However, many companies face challenges such as a lack of coordination and information fragmentation between customer-facing departments (sales and marketing) and product development and manufacturing sites, as well as the personalization of tasks due to reliance on individual experience. This necessitates a fundamental review of business processes and systems.
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Dentsu Research Institute addresses these challenges by supporting business reforms that redesign organizational structures and business processes, starting with the transformation of the customer experience. Furthermore, this consulting solution aims to optimize the entire value chain and connect front-office departments such as sales and marketing to back-office departments such as product design and manufacturing using data and system infrastructure, thereby building a system that improves business productivity from a customer-centric perspective.
今後について 電通リサーチ・インスティテュート will contribute to the sustainable growth and enhanced competitiveness of companies by providing optimal solutions in a rapidly changing market environment, from designing customer experiences that respond to customer needs to reforming processes to realize those experiences.
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