日本語 
LINE Yahoo! Japan Corporation and its wholly owned subsidiary, PayPay Insurance Service Corporation, began offering “Yahoo! Insurance” on June 10, 2026. This service allows users to seamlessly complete insurance procedures, from enrollment to claiming insurance benefits, on the communication app “LINE.” This service allows users to easily complete insurance procedures on “LINE,” which they use every day, without downloading a dedicated app or setting up an ID and password. Initially, two products have been launched, including “Heatstroke Relief Payment (monthly type and period selection type)” to prepare for the risk of heatstroke, which has become a social issue in recent years.PayPay Insurance Service offers “Scenario Insurance,” which can be purchased in one place when shopping or booking travel on Yahoo! JAPAN services, and “PayPay Insurance” (hereinafter referred to as “Mini App Insurance”), a mini-app within the cashless payment service “PayPay.” The convenience of being able to use insurance services smoothly from Yahoo! JAPAN services and the PayPay app has been supported by many users, and the cumulative number of insurance policies offered by PayPay Insurance Service has exceeded 10 million (as of July 2025).
The communication app “LINE” has surpassed 100 million monthly active users in Japan (as of the end of December 2025), and is used by a wide range of generations.
LINE Yahoo! has now launched “Yahoo! Insurance,” an insurance service on LINE, leveraging the expertise that PayPay Insurance Service has cultivated through its “Scenario Insurance” and “Mini App Insurance” services, in order to provide an even more user-friendly and accessible insurance experience for a wider range of users.
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In recent years, with the increasing diversification and complexity of insurance products, the hassle of enrollment and claims procedures has become a major psychological hurdle for users. In particular, the time required to “check the policy” and “understand the procedures” when filing an insurance claim in the event of an emergency is an issue that the entire insurance industry needs to improve.
This service reduces the complexity of procedures and provides a seamless insurance experience through “LINE,” which is used daily. By utilizing your “LINE” registration information, you can enroll in insurance with minimal input, and you can check your contract details from the “LINE” chat screen without logging in. In addition, in the event of an accident or trouble, you can file an insurance claim without any confusion from the familiar “LINE.” Furthermore, by leveraging the characteristics of the official LINE account, we ensure that contract information and important announcements are reliably delivered via chat, preventing information from getting lost in emails.
Going forward, Yahoo! Insurance plans to expand its product lineup to include driver insurance and insurance to cover unexpected events during outdoor activities. In addition to these products, we will also develop products in a wider range of categories to enhance our services and meet the needs of even more users.
Furthermore, we will consider introducing AI in the future to improve user experience and convenience.
LINE Yahoo and PayPay Insurance Service aim to create an environment where users can feel more familiar with insurance, and to realize a society that maximizes people’s potential through the provision of this service.
SOURCE: PRTimes
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