LeanGo Inc. is pleased to announce that it has entered into a business partnership with CATS Inc.
“DEJAM,” operated by our company, aims to provide comprehensive functions as a full-funnel marketing support tool.
Currently, in addition to “LP creation,” “website analysis,” and “AB testing,” it has a wide range of functions, including a patent-pending feature called “automatic optimization of delivery ratios that display different LPs for each advertising campaign.”
On the other hand, CATS, an advertising platform developed by CATS Inc., utilizes CAPI (conversion API) to accurately measure advertising effectiveness, thereby reducing workload and maximizing cost-effectiveness. Another feature is that multiple ads can be managed centrally using the one-tag method.
Although a latecomer, DEJAM has been adopted by 12.5% of Japan’s listed advertising agencies and marketing support companies as a website analysis, landing page production, and landing page order (LPO) tool, and is steadily expanding its market share.
In this business collaboration, we aim to incorporate CATS into DEJAM to newly implement an “advertising operations support” function. By utilizing each other’s strengths, we aim to eliminate the need to use multiple marketing tools at the same time, improve business productivity, and reduce unnecessary costs to improve profits.
In addition, to address the issue of talent shortages in the marketing market, we are considering developing AGI for marketing by utilizing the marketing big data generated by this business collaboration. In the future, we will contribute to the realization of a world where people do not need to perform marketing tasks.
SOURCE: PRTimes
