GREE CX, Inc. will begin offering a new service called “GREE CX Suite” to support companies’ app marketing. With various solutions based on GREE’s app marketing know-how, the company will contribute to the growth of client companies’ app businesses.
GREE CX is developing its DX solutions business and DX consulting business under the theme of “Energizing the world with DX.” This initiative will be a new service for the DX solutions business.
In recent years, with the spread of smartphones, many companies have started offering smartphone apps to strengthen customer contact points, and these apps have grown into a channel that complements physical stores. Users use apps to do many things, such as purchasing products, using services, and gathering information, and improving customer experience (CX) through apps has become an essential element of business. In this environment, many companies are concerned about app operation and effective marketing measures. In particular, improving customer engagement and continued usage rates has become an important theme, and the question is how to maintain and develop relationships with customers through apps.
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In light of this background, GREE CX has launched a new service called “GREE CX Suite” to support the growth of app businesses, leveraging the app operation knowledge and marketing functions that the GREE Group has cultivated over the years through its game and media businesses to improve customer experience.
SOURCE: PR TIMES
