UCB Expands CRM Capabilities With Veeva Vault

UCB has implemented the Veeva Vault CRM agentic CRM platform to meet its global customer engagement needs. This will enable UCB to deliver more consistent engagement across markets and also support its commercial operations. UCB is a global leader in the health care sector.

The solution is part of Veeva’s Vault CRM Suite, which extends industry-focused AI features to help pharmaceutical commercial teams. The Agentic Call Report function provides commercial proof and uncovers treatment barriers not always visible when engaging with customers.

Also Read: HUTCHMED Wins FDA Orphan Drug Status for Sovleplenib

The move is also part of a general trend in the life sciences community towards adopting AI-powered customer relationship management platforms that do more than just manage contacts. Pharma companies are rolling out agentic AI at an accelerated pace to assist field reps and derive actionable insights, and link commercial activity to therapeutic challenges.

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