Nippon Television HR Research Institute and Tajik Co., Ltd. have launched ‘NTV AI-HR,’ a new AI solution service aimed at helping companies move beyond simply installing generative AI tools and actually making them work inside day-to-day operations.
A lot of companies are already introducing AI into their business environments. But the same problems keep popping up everywhere, like, it’s kind of repeating on us. Employees do not always fully get how to use the instruments. And the whole AI usage stays sort of tucked away in just a tiny group of people. Workflows remain unchanged. Security concerns slow adoption. In many cases, companies also struggle to measure whether AI is creating any real impact after implementation.
That is the gap NTV AI-HR is trying to address.
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Instead of treating AI as just another software rollout, the service focuses on how AI fits into organizations, teams, and actual business processes. The companies say successful AI adoption now depends just as much on operational design, employee training, organizational structure, and long-term management as it does on the technology itself.
The service will provide support across multiple areas, including generative AI introduction, AI consulting, secure private AI environments, operational support, product development, PR and branding, and creative production. The goal is to help companies move AI from isolated experimentation into practical everyday usage.
Nippon Television HR Research Institute, has a kind of expertise around HR, organizational development, and talent coaching, while Tajik add experience with generative AI usage and the process of building AI products. Together they say they are aiming to help companies who want to rework their workflows and internal systems, in order to fit AI adoption, more or less.
They also mention that the service could cover support for HR platforms that are AI focused, employee monitoring features, training courses using AI, effectiveness measurement, and even recruiting AI talent. The broader message behind the launch is pretty clear. Installing AI tools is becoming the easy part. Getting people across an organization to actually use them properly is where companies are now struggling.


