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Intec Corporation and SoftBank Corp. have signed a sales cooperation deal around PROTO, an AI-powered holographic communication platform. The intent is simple. Move this from demo-stage curiosity to something companies can actually deploy.
PROTO, developed by a US-based company, is built to handle the full stack. You create holographic content, manage it, and stream it for real-time interaction. Intec already holds the domestic sales rights and has been working on deployment and integration. SoftBank comes in on the front end, pitching it to enterprise clients through its existing channels, including its Executive Briefing Center.
The gap they are trying to close is not technology. It is execution. Companies are interested in immersive communication, but most do not know how to implement it or where it fits. The partnership solves this problem by creating a continuous process which starts with proposal development and ends with project implementation.
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Use cases are broad but not vague. Retail gets hologram-based customer interaction. Real estate and commercial spaces use it for engagement and advertising. Airports and hotels and financial institutions can provide multilingual concierge services through AI-based avatars. The healthcare system and local government agencies can offer their services through online platforms. Even entertainment gets in with virtual appearances and fan interactions.
Adoption so far has been limited. This move is about scaling it beyond niche use. Both companies are also pushing visibility, starting with SusHi Tech Tokyo 2026, where PROTO will be showcased to a large audience.
If this works, holographic communication stops being a concept and starts becoming infrastructure. That is the bet here.
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