Smartplus Co., Ltd. has launched Smartplus ONE on its BaaS (Brokerage as a Service) platform, aiming to clean up a long-standing problem in financial services.
Most platforms today split customer experience across apps, web portals, and manual processes. That creates friction for users and risk for companies. Smartplus ONE pulls these scattered functions into a single interface, covering account management, document verification, and recovery workflows.
The sharper move is in identity verification. By integrating Japan’s public authentication system using My Number cards, the platform replaces passwords with certificate-based login. The system advances security together with user-friendly features because this combination represents current industry trends.
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The launch schedule matches upcoming eKYC requirements which will become mandatory in 2027. Financial firms will need tighter, more unified systems to stay compliant.
Smartplus provides its partners with an operational solution through its infrastructure system which eliminates the need for partners to create new systems from zero. In short, fewer fragmented tools, more controlled and consistent user journeys.


