日本語 
Asobica Inc. is pleased to announce that it has begun providing its honest data platform “coorum,” based on zero-party data, to “Hokuraunji,” a community site operated by Simple Inc.
Background to the establishment of the online community
Simple, which operates the career change support service “Simple Childcare” used by many childcare workers, has introduced “coorum,” an honest data platform that captures customers’ true feelings, in an effort to further deepen its connections with childcare workers, and has launched the online community “Hoikurunji.”
Simple previously operated a career change support service specializing in childcare workers and kindergarten teachers , achieving high customer satisfaction. However, due to the nature of the business, which is a paid job placement service, there was an issue of lost opportunities due to the relationship with job seekers being severed after the job change decision was made. In addition, Simple was seeking to build long-term relationships that would respond to the active horizontal connections unique to the childcare industry and the need for information exchange regarding daily work, and to support job seekers in their careers after changing jobs and their daily concerns.
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By opening this community, Simple will be able to share its values and create a space where empathetic childcare workers can support and talk with each other, and we will use the honest feedback from the community to improve our services and provide new value. Furthermore, by utilizing coorum, we will be able to achieve a deeper understanding of our customers, such as insights into post-job changes and potential career needs that have been difficult to see until now, and build a “co-creation” relationship that goes beyond job change support to create the entire career of each childcare worker together.
Reasons for introducing coorum
Product characteristics that are strong in visualizing qualitative data
Short-term turnover is a serious issue in the childcare industry, but behind it lie the “daily worries” and “emotional changes” of childcare workers that are difficult to see numerically. Coorum can capture signs of turnover and engagement as data from each individual’s posts and reactions.
A system that creates self-sustaining activities based on the community
Coorum is equipped with a wealth of mechanisms to encourage natural interaction between participants, such as message boards and reaction functions. Simple was attracted to the fact that it can create a space where childcare workers can play a leading role and become active, while reducing the burden on the management side. It is not just a tool, but functions as a “space where participants can play a leading role,” which Simple appreciated, as it is in line with their philosophy.
Comprehensive support system for installation and operation
A launch strategy is crucial for the success of a community. Coorum not only provides tools, but also works with a team of experts to assist you with everything from goal planning to content planning and posting promotion.
SOURCE: PRTimes
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