Customer Experience

Sales Marker and Nikkei partner to redefine B2B marketing

Sales Marker Inc., which develops and provides "Sales Marker," a new growth model that strategically automates sales and marketing activities from a "customer-centric" perspective, is pleased to announce that it has entered into a business partnership with Nikkei Inc. This partnership will enable the company to improve the quality and consistency of the brand experience provided by BtoB companies by starting with "understanding customer intent," and to provide support for prospective customers from shaping their interest to turning it into a sale and deepening customer relationships. As purchasing processes in the B2B domain become more complex and information gathering routes become more diverse, there is a need to timely and accurately capture "customer behavior data and signs of interest = intent" and use that as a starting point to deliver…