Customer Experience

Pling Reports Japan Growth and New Features

Pling, an audio content platform, announced the availability of new features and future developments in response to the expansion of its usage in the Japanese market. Pling entered the Japanese audio content market with its strengths in versatility, including audio dramas based on popular webtoons, a name customization feature using AI, and a subscription system for creators. In recent years, the market for "listening content" such as audio dramas and ASMR has continued to expand globally. According to market research firm Verified Market Reports, the global audio drama market is growing at a compound annual growth rate (CAGR) of 9.8%. Dataintelo's research shows the ASMR market growing at a rate of 16.8%. In particular, the Asia-Pacific region, including Japan, is reporting high growth rates of 12-19%. Since its launch in…