日本語 
DREAM PONY Co., Ltd. has launched a new business called “DPS+R” specializing in the e-commerce sale of used electronic equipment.
DPS+R is a derivative brand that applies the operational know-how cultivated through our merchandise franchise “DPS (DREAM PONY SYSTEM)” to the continuously growing reuse (second-hand) market. We aim to create a system for selling used electronic devices that is chosen not because it is cheap, but because its condition is transparent and customers feel confident choosing it.
Background: The overlap of two growth areas: the e-commerce market and the reuse market.
DPS+R targets the area where two expanding markets overlap.
Expansion of the e-commerce market
The domestic e-commerce market size for home appliances, AV equipment, PCs, and peripherals is 2,219.4 billion yen. The practice of comparing and purchasing products online has become firmly established.
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Increased demand for reuse
The domestic reuse market has reached 3,262.8 billion yen, marking its 15th consecutive year of market expansion. Against the backdrop of rising prices and increasing awareness of sustainability, more consumers are actively choosing second-hand goods.
The used goods e-commerce market, where “e-commerce x reuse” overlaps, is a sales area where demand is expected to continue to grow. DPS+R will enter this market with the approach of “used electronic equipment.”
SOURCE: PRTimes
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