TechTouch Co., Ltd. is pleased to announce that its AI-powered DAP (Digital Adoption Platform) “TechTouch” has been adopted for use in Salesforce in customer success operations at Dai-ichi Life Insurance Company, Limited . This adoption has reduced the time required for data entry.
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In the life insurance industry, building continuous customer relationships, not only during emergencies such as insurance claim processing, is a crucial challenge. In October 2022, Dai-ichi Life established a customer success organization to provide non-face-to-face customer support, a pioneering effort in the life insurance industry. To deliver information and services tailored to each customer at the right time, Salesforce is used as a platform for centrally managing customer information and interaction history. As the scope of activities of Customer Success Managers (CSMs) responsible for customer success expands, the number of personnel has also increased. With the rapid expansion of the organization, an increase in inquiries regarding operation methods and work procedures, as well as inconsistencies in input content and operation procedures among staff members, have become apparent challenges.
Source: PRTimes


