日本語 
NielsenIQ and INTAGE HOLDINGS Inc. have decided to solve a problem that has been sitting in plain sight for years. Retail data exists everywhere, but it does not talk to each other across markets.
They have entered a mutual sales partnership to bridge that gap. The idea is straightforward. Combine INTAGE HD’s deep, on-ground retail panel data from Japan with NIQ’s global retail measurement network. What you get is a clearer, more comparable view of how products and categories perform across regions.
Right now, companies expanding into Japan or moving out of it run into the same wall. Data is fragmented. Japan has strong local insights, but they are hard to compare with global benchmarks. On the other side, global datasets often miss the nuance of the Japanese market. So decisions get made in silos.
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This partnership tries to clean that up. Global clients can now access INTAGE HD’s nationwide retail data, including SRI+ and SRI+EC, through NIQ’s network. That makes entering or scaling in Japan a bit less of a guessing game. At the same time, companies based in Japan get access to NIQ’s Retail Measurement Services, which cover more than 100 countries and regions. That opens the door for more structured international expansion.
The bigger shift here is not the partnership itself. It is what it signals. Markets are no longer isolated. Companies want one view of performance across geographies, not ten disconnected dashboards.
What NIQ and INTAGE HD are doing is aligning data to that reality. Less fragmentation, more comparability, and a cleaner base for decision-making across borders.
English