My-Take has launched DQM for its Insight Community+ platform, combining automated data quality checks with human review to detect fraudulent, bot-driven and low-quality survey responses. The system checks access and identity, respondent behavior and survey content, with optional webcam-based biometric liveness verification.
Researchers can also use a review console to approve, reject or investigate flagged responses, while configurable quality controls allow different standards for community members and external respondents. The launch comes in this moment where data quality is still an ever growing concern for the market research industry, kind of like nobody can ignore it.
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As per the 2025 GRIT Insights Practice Report, 40% of researchers say data quality is their main challenge, plain and simple. DQM aims to reduce manual monitoring while giving research teams greater control over response integrity.


