Cvent Opens Center for Events and Hospitality Insights

The Cvent company established the Cvent Center for Event Insights to publish industry studies, convene experts, and support event professionals in exchanging insights. The two initial reports focus on the potential use of AI to enhance event effectiveness and determine what should be left for humans to do.

According to a study conducted by Forrester Consulting, 59% of companies apply AI in event content creation while only 26% report major gains. AI delivers stronger results in pre-event marketing strategy and data analysis, highlighting the value of integrated event data.

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A separate report developed with Meeting Professionals International estimates that AI can support or take over roughly 40% of event work, mainly administrative tasks and reporting, leaving strategy and relationship-building to people.

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