Tuesday, December 5, 2023

Marketing strategy

iQIYI Unveils Short Video Strategy at Suike Carnival Held in Shanghai

Suike to build interest circles and invest more resources to make content creators the focus of different interest circles iQIYI Inc. (“iQIYI” or the “Company”), an...

Kingscom offers Unique Integrated Digital Media and Marketing Services to APAC

Thursday, October 1, Pune (India): The ability to connect with the target audience is the strongest weapon in the marketing team’s armament today. This...

Marketing Campaigns – Brands Are Prioritizing Operations with More of “Human Touch”

With the ongoing pandemic crisis, the non-human factor in marketing is being discarded by most organizations – brands are prioritizing empathy and relevance more...

Worklife By Openmoney Strengthens Team With Two Key Appointments

WorkLife, the new digital employee benefits service by OpenMoney, has announced the expansion of its team with two key hires. Greg Mahon has been...

Spend Less and Save More: The New Consumer Mantra amid Economic Crisis

Increasingly, consumers are spending less and saving more with a clear focus on economic costs, due to the pandemic. With the global economic downswing, customers...

Voice technology based marketing technology

CMOs acknowledge that the pandemic has bought about new challenges to organizations across various industries; brands have shifted from in-person events to digital formats Marketing leaders...

How the pandemic changed marketing responses from channels

Marketing leaders say that customer response to marketing channels greatly varied during the pandemic; creating a significant economic impact on organizations. The pandemic has greatly affected...

B2B Advertising Spend – How the Pandemic Is Impacting the Marketing Budget?

As the global economic downturn persists, many businesses are cutting down on their budgets across digital marketing functionalities – but is this the right approach? As...

SWOT analysis – How An Old School Technique Can Help Stay Afloat In An Uncertain Market

With the widespread crisis and marketplace uncertainty, SWOT analysis would be businesses' best bet to determine their strengths and relevant market opportunities. For a...

Post-COVID-19 to Bring Shifts in Marketing Landscape and Strategies

The pandemic has reshaped marketing landscape and strategies for several industries says The CMO Survey. Deloitte, Duke University’s Fuqua School of Business, and the American...

Must Read

Domo Names Monica Pool Knox as Chief People Officer

Today Domo (Nasdaq: DOMO) announced that Monica Pool Knox will join the company as Chief People Officer (CPO), reporting to Chief Executive Officer John Mellor. In...

Half of fintechs losing $11m per year in product delays due to BaaS providers

Aite-Novarica Group today announced the launch of a new study, commissioned by ClearBank, that reveals one in five fintechs are losing $11m per year in product...

Perforce Delivers Enhanced Support for Test Automation in Latest Helix ALM Release

Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development lifecycle, announced enhanced support for automated testing...

KOOS Receives $4m In Funding to Accelerate a New Era of Ownership

KOOS, an Estonian-based start up, has today announced $4M worth of seed funding led by high profile investors at Plural Platform with participation from...