Hitachi has formed a partnership with FANUC to jointly bring Physical AI to market. This collaboration combines FANUC’s robotics technologies with Hitachi’s manufacturing experience and digital capabilities including its HMAX Industry platform.
Toshiaki Tokunaga, President and CEO of Hitachi shared the news on LinkedIn. He said the goal is to scale Physical AI across industrial operations. The companies will begin by using Hitachi’s factories as “Customer Zero.” This means they will test and refine their solutions in factory settings before rolling them out to customers around the world starting in 2027.
The partnership brings together Hitachi’s strengths in manufacturing, operational technology and digital innovation with FANUC’s leadership in robotics, control systems and robotics artificial intelligence. Together they want to apply Physical AI to manufacturing tasks that still rely heavily on workers. These include jobs where robots must respond quickly to shifting production conditions.
Testing will start at Hitachi’s manufacturing sites in Japans Ibaraki region. Initial focus areas include picking parts of shapes and managing changeovers when factories switch from one product to another. During testing the companies will measure things like recognition accuracy, robot movement precision, takt time and overall product quality.
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This approach aims to let Physical AI systems learn directly from real-world factory data and operating environments. It avoids relying on simulations or imitation learning. By doing the technology could better adapt to site-specific needs and handle the small variations that happen during real production.
After finishing the tests Hitachi and FANUC are planning to spread the technology around the world starting in 2027. They hope to focus on industries, like semiconductors, pharmaceuticals, healthcare, advanced materials, automotive, logistics, food and shipbuilding. Hitachi and FANUC are focused on these industries. Hitachi and FANUC are looking at these industries. Hitachi and FANUC are targeting these industries.
Tokunaga said this partnership supports his belief that Physical AI can deliver value in industrial settings. He also stressed that success, in the age of intelligence depends not just on the technology itself but on how organizations use it learn from it and keep improving it over time.


