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GREEX Co., Ltd. will begin offering “Twin Build,” a product development process that combines experience design and AI-driven development, as part of its DX consulting business. By making this process central to its operations, GREEX will further strengthen its support for clients’ product development.
Background of TWIN Build
The rapid proliferation of generative AI is bringing about a major transformation in product development. AI-powered development methods are making it possible to create products with unprecedented speed and reproducibility.
On the other hand, “being able to produce quickly and with high quality” and “creating a product that users will actually use and continue to choose” are fundamentally different challenges. As AI increases development productivity, user experience design becomes the source of competitive advantage, and its importance is increasing all the more.
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In actual development environments, a dilemma often arises where user experience design is neglected due to prioritizing development speed and efficiency, or where implementation quality and a continuous development system fall short due to focusing too much on user experience design.
GREEX has established “Twin Build,” a product development process that overcomes this dichotomy by combining the user experience design expertise accumulated over many years within the GREE Group with development know-how across a wide range of technical fields.
Twin Build is GREEX‘s unique development process and know-how for creating products using both experience design and AI-driven development. The name “Twin” conveys the message that neither of these methods can exist alone; they only make sense when used together as a pair.
SOURCE: PRTimes
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