English 
GREEX Co., Ltd. will begin offering “Twin Build,” a product development process that combines experience design and AI-driven development, as part of its DX consulting business. By making this process central to its operations, GREEX will further strengthen its support for clients’ product development.
TWIN Buildの背景
生成AIの急速な普及は、製品開発に大きな変革をもたらしています。AIを活用した開発手法により、かつてないスピードと再現性をもって製品を生み出すことが可能になっています。.
On the other hand, “being able to produce quickly and with high quality” and “creating a product that users will actually use and continue to choose” are fundamentally different challenges. As AI increases development productivity, user experience design becomes the source of competitive advantage, and its importance is increasing all the more.
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実際の開発環境では、開発のスピードや効率を優先した結果、ユーザー体験のデザインがおろそかになってしまうというジレンマが生じることがよくあります。あるいは、ユーザー体験のデザインに過度に注力した結果、実装の品質や継続的な開発体制が十分でないという状況も生じがちです。.
GREEX has established “Twin Build,” a product development process that overcomes this dichotomy by combining the user experience design expertise accumulated over many years within the GREE Group with development know-how across a wide range of technical fields.
「Twin Build」とは GREEX‘s unique development process and know-how for creating products using both experience design and AI-driven development. The name “Twin” conveys the message that neither of these methods can exist alone; they only make sense when used together as a pair.
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