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fluct Inc., a group company of CARTA HOLDINGS Inc. that develops publisher growth support businesses, and DearOne Inc., a new business subsidiary of NTT DOCOMO, INC. in the marketing solutions domain, are pleased to announce that they have begun a collaboration regarding system integration between “fluct Retail Ad Manager,” an ad platform provided by fluct, and “ARUTANA,” a retail official app ad network provided by DearOne.
Through this collaboration, both companies will build an environment that allows retailers to maximize advertising opportunities within their own apps by combining independent operation with ad network distribution.
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In recent years, the domestic retail media market has been expanding rapidly, and the market is becoming increasingly differentiated and polarized into two directions: a “network type” that spans multiple retail companies and a “self-contained (standalone) type” where advertising operations are completed in-house. On the other hand, only a limited number of companies are able to sell and grow performance-based advertising on their own, and securing a high fill rate for advertising space and the complexity of system operation remain challenges. Furthermore, there is a growing need among retail companies to participate in cross-network networks while also wanting to sell their own advertising space and adjust prices independently.
Source: PRTimes
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