GIX Becomes Technology Partner of LINE Yahoo Consortium

GIX Co., Ltd. is pleased to announce that it has joined the “Customer Growth Consortium” established by LINE Yahoo! Japan Corporation (hereinafter referred to as “LINE Yahoo!”) as a Technology Partner.

This consortium is an organization that aims to support the business growth of small and medium-sized enterprises (SMEs), which account for 99.7% of Japanese companies, and to revitalize regional economies. By providing a common platform called “LINE” and establishing a support system that combines the strengths of participating partners by function, we aim to encourage the digital transformation of SMEs and revitalize regional economies.

Our company provides LINE mini-apps such as “MyGuru,” a platform that combines data, AI, and gamification, to support small and medium-sized enterprises in building digital touchpoints with their customers, deepening customer understanding based on behavioral data, and fostering lasting relationships.

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Background of the establishment of the “Customer Growth Consortium”

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Currently, the digitalization of small and medium-sized enterprises (SMEs), which are the backbone of regional economies, is an urgent necessity. However, challenges include the cost of implementation, return on investment, lack of knowledge on how to utilize digital technology, and a shortage of personnel to promote and operate it.

In addition, functional fragmentation exists among support partners, making it difficult for a single company to provide comprehensive support, from tool provision to in-depth operational support and sales assistance. This is one of the factors hindering the digital transformation of small and medium-sized enterprises (SMEs).

To address these challenges, LINE Yahoo! has launched the “Customer Growth Consortium” in collaboration with Technology Partners, Sales Partners, and regional networks including local governments and local banks to provide comprehensive support for the digital transformation of small and medium-sized enterprises.
In this consortium, LINE Yahoo! will act as the hub, and through the common platform of “LINE,” which has 100 million monthly active users in Japan, it will establish and operate a comprehensive support system that combines the strengths of each partner according to function.

Source: PRTimes